I do think it's relevant to use as it is the title of her talk, as someone else mentioned.

I have more of an issue with people who take an issue with swearing. How does a word become a "curse word". It's an arbitrary assignment by society. Regular use of a particular word in a situation with negative emotions that conditions a response when used in conversation again... are we no better than Pavlov's dog?

People who are offended by swearing... well... it's their own fucking problem. :P