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I would like to think Wei-Han Lien's (who previously led M1 at Apple) Ascalon team, as well as Jim Keller (CEO), industry veterans as they are, definitely use industry standard benchmarks, and avoid the mistake of extrapolating IPC from microbenchmarks.

But maybe I'm too optimistic?

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I'll bet the publicize whatever benchmark looks most competitive to get the next funding. That's no criticism, just the way every business somewhat has to work in a competitive industry.

Given the choice between exaggerating the performance and getting funded, and not exaggerating and running out of money, I think everyone ends up choosing the former.

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