Hacker News Reader

Much better marketing.

RIM viewed the BB as a business tool. Apple viewed the iPhone as a consumer device and promoted it heavily that way. In short order, Apple had shipped more devices than RIM.

"Can't innovate anymore ? My ass" was the quote that came to my mind reading your take. That was a shout of the heart and we know how it went.

Is Apple immune to getting stale and blinded by their own success ?

Better corporate organization, better execs, knowing about the Osborne effect, and not paying employees peanuts like Canadian companies did (and still do.)