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I would argue social media started dying all on its own anyway: I remember the novelty of Facebook wearing off quickly when the most active subset of people on it all decided to just use it to cross post self promotion about their careers, and I had the "right, I don't actually care about people I went to high school with at all" moment.

Social media companies have the most defensible datasets with actual longitudinal human behavior.

If you want some big graph attention mechanism to know if people are going to get divorced? Just to pick an example.

AI will bring back the IP trench warfare about the “graph”, twist: they don’t care if it gets updated.

Media itself might be dead.

nah, but the way in which ownership over media works right now (20th century style) cannot hold.

media itself will adapt, change, morph or something

Eh, media dying would probably be better for us... current evolution of media isn't taking it towards a destination where it's beneficial to the user. Much like the morphing of staph into MSRA.