It might be hard to imagine now, but it was only 15 years ago that we were able to function in a world without Facebook.

Be strategically annoying about your values, whenever it comes up (but almost never when it doesn't: don't be a vegan stereotype). You can get, amortised, a few organisations to change their behaviour per year, if you find someone interested, make a good case, get your timing right, and there are people with the required know-how.