The cloud has its uses, but people need to be aware of the complete lack of accountability and poor security before they decide to upload important data. This goes a long way to helping with the "I didn't know" defense. Read this article. Now you know.
I'm not sure, the article seems to have been written with a highly technical audience in mind, and those folks tend to already care more about their privacy than people who are not. Example:
> Additionally, please note that I am using a simplified term of "cloud" which refers to storing data or meta-data of us in the public cloud. I am specifically not referring to cloud-computing in terms of processing nodes that may be even stateless.
Most people are not gonna have any idea what most of the domain terms in there mean. "data" vs "meta-data"? "public cloud" vs "private cloud"? processing nodes? stateless?
Sending this to someone who doesn't care about privacy/where data is hosted, won't be convinced by an article speaking a language they do not understand.