Simple math moves the needle
quantamagazine.org
quantamagazine.org
Reminds me of Vladimir Arnold's comment on the state of modern number theory (presumably talking about density of primes in arithmetic progressions, he says): why would you even want to add primes, they were born to be multiplied?
I actually laughed out loud at this. For real! So great.
Say, a 2-dimensional set is cut parallel to y-axis, and the cuts all have length 1. If the x-coordinates of the cuts themselves have length 1, you know that the 2-dimensional set must be "large". This is because you can integrate the cut length, and tell that it has area 1. (Think of a 1x1 square for an illustration).
In Kakeya's problem, the cuts still have length 1, but are no longer parallel to any one axis. Besicovitch's construction shows, Kakeya set can have very small area, yet contain cuts of length 1 in many directions. This situation is quite different.
This counterexample turned out to be useful in other areas of pure math, some discussed in the wiki entry for Kakeya problem.