I think it's common to see a mismatch between enthusiasm and market success in programming languages because programmer tastes vary widely, and are also not evenly distributed. Sometimes certain groups who are most enthusiastic about certain technical features of a language (and I would say those who are most enthusiastic about programming languages in general) find it hard to accept that their preferences are only shared by a minority.
Adding to the confusion is the fact that there is a numerically large (but proportionately very small) group of programming language enthusiasts that give some languages a big early boost, raising hopes, but then that pool is exhausted. So getting to 1% and generating hype is not as hard as showing stable and growth and getting a large community that sticks with you for over a decade.