My employer has no legitimate say over what I do in my free time.
They have no legitimate claim over what I do during the time that I'm not being paid. I may contractually agree to certain narrow restrictions (such as not talking about the company or the details of my work), but generally, my time is my time to spend as I see fit. In my worldview, any other stance is my employer making some sort of ownership claim over my life. That's unacceptable to me.
If what I do in my off time adversely impacts my performance on the job, then my employer can reprimand or fire me for poor performance.
This CEO can't enforce it and should thus shut his mouth and continue being the quiet little corporate parasite he is.