One thing that I've noticed is that Microsoft, unlike Amazon/Apple/Facebook/Google, seems to have avoided most of the tech backlash. Even LLM criticism seems to have mostly landed on OpenAI.
Is this because the news media doesn't see them as a competitor? Is this because "normal" don't think about Windows and Xbox?
I hypothesize this is because most of MSFT's income is corporate buyers.
The press has always treated Microsoft charitably. I don't know if this is because Microsoft was the first well known big tech company, or because Windows is the standard operating system and everyone just assumes Windows for everything, or if Microsoft's PR (Waggener Edstrom) is just that efficient.