Google releases Consumers Surveys, shares revenue with publishers
google.com
google.com
Pricing:
* Target a representative sample of the U.S. Internet population. $0.10 per response or $150.00 for 1500 responses (recommended for statistical significance).
* Target a subpopulation using inferred demographic data. $0.50 per response or $750.00 for 1500 responses (recommended for statistical significance).
About:
You create online surveys to gain consumer insight.
Which version of my new logo will people like better? How much are dog owners willing to pay for an organic cotton leash? Is my brand awareness growing over time? We all have nagging questions about our own products, companies, and industries. Now it’s easy get answers and make major decisions with your consumers’ behavior and preferences in mind. Write your own survey questions or customize existing templates. Target the entire US Internet population or specify a custom audience you’re after, whether it’s 25-34 year olds, coffee drinkers, or pet owners. Pick how many responses you want and your survey is ready to go.
People complete questions in order to access premium content.
People browsing the web come across your questions when they try to access premium content like news articles or videos. Opinions are valuable, so answering the question gives them near instant access to the page they want for free. They don’t have to pull out a wallet or sign in and you gain insight into what people think. Why one question at a time? Many researchers are used to doing multi-question surveys in which the same respondent is asked to fill out a 10+ minute questionnaire. With Google Consumer Surveys, you can run multi-question surveys by asking people one question at a time. This results in higher response rates (~40% compared with an industry standard of 0.1 - 2%) and more accurate answers. The system will automatically look for correlations between questions and pull out hypotheses.
Publishers get paid as their visitors answer.
Questions run across sites in our diverse publisher network in order to get the necessary respondents. Publishers—online news sites, video creators, and app developers—make money as site visitors provide answers. Everyone wins.
(form for publishers: https://services.google.com/fb/forms/surveysforpublishers/)
You get nicely aggregated and analyzed data.
Google automatically aggregates and analyzes responses, providing the data back to you through a simple online interface. Results appear as they come in, not days or weeks later. Results & insights In addition to raw data, charts summarize responses and insights highlight interesting differences. Using the DoubleClick cookie and the respondent’s IP address, Google Consumer Surveys infers demographic and geographic information for each response so you can easily segment by age, gender, location and more. See which results are statistically significant or order additional responses if your initial sample wasn’t sufficient. Methodology & accuracy Unlike other online survey platforms which send questionnaires to predetermined “panels,” Google Consumer Surveys takes a new approach to survey sampling, data collection and post-stratification weighting. This produces a close approximation to a random sample of the US Internet population and results that are as accurate as probability based panels.
Whitepaper comparing Google's Consumer Surveys with alernative solution: http://www.google.com/insights/consumersurveys/static/357812...
Here are some additional information https://plus.google.com/102034052532213921839/posts/e7ceA3cQ... and some examples:
- Pop vs. Soda: http://www.google.com/insights/consumersurveys/view?survey=c...
- Physical Activity: http://www.google.com/insights/consumersurveys/view?survey=6...
- Professional Photography: http://www.google.com/insights/consumersurveys/view?survey=t...