Yes, Taskwer has elements of both. As I said in my previous comment, it's different from GoFundMe in a way that campaign creators don't have to ask for donations, instead, they can offer services to people in their community. Taskrabbit gives taskers the ability to offer various tasks and people go there in a search of someone who will perform those tasks. Rating system is very important there and taskers with best rating will get most of the jobs and new members will have much harder time getting them. It takes quite a while to build a reputation and this is what I wanted to avoid with Taskwer. Taskwer is for people who need to raise funds quickly by offering services to their friends, friends of their friends etc, much more similar to GoFundMe in that way.
Thanks for advice on marketing, that is something I don't know how to do but I will have to learn obviously.