I hate the term "enshittification". I cringe everytime I see it and it's kind of disgusting too. Why couldn't it just be " worsening"? ...
But sure, there are countless things I too don't say a certain way or even whole topics I don't discuss at all depending on who I'm talking to or in what context.
You can also just blame it on him. You can say it, and say this guy said this instead of just saying it directly. I do that I guess just for the lack of imagination reason. I hate repeating someone else so I haven't actually adopted the word in my own speaking, so if I were to talk about the topic with someone, I'd probably say this guy said it this way and it's perfect... I said it's perfect and yet I distanced myself.
Enshittification is the transformation of a platform from serving its users to serving MBAs and middle managers of the owning company.
It's sassy. But specifics are most useful in writing that has durability as well as aesthetic power. People reading in 10 years won't necessarily get what "enshitification" means.
Instead I prefer to talk about:
Hijack. It's pretty common for BigTech to take over a company or
service and hold it hostage.
Sabotage. The deliberate breaking of standards, dumbing down of
information, reduction of capabilities. Most often when BigTech
interacts with an existing system it leaves it much worse of
functionally.
Betrayal. Quite simply BigTech is treacherous. Whatever faith or
loyalty long-standing users have the company will sell them for a
dime, break promises, lie and steal whatever data they like.
That's part of what makes it a good term. It's a disgusting thing, and deserving of a name that reminds us of that.
Do you want to end up minimizing in that way, maybe like spy movies saying "sanctioning" instead of "murdering"?
That said, I see your side of the point. I see people calling the police "thugs" and my judgement falls on the people doing the name calling. So, I don't know the answer.
maybe it is to choose a better strong term, like corruption.