Google is amazing. I pay them money for multiple services, but the Google of 2000 would want to kick 2023 Google's ass, take it's lunch money and auction off g.2000's pens.
As much as I wish it, Google search is only the secondary focus. They multi-billion deal with Apple shows the massive cash stack developed from search, which would lead one to believe Google lives from search. I would have no problem with this co-dependant relationship, except it show the darker side of Google. Anything for installs. If Google was suddenly forced to be ONLY a search engine, I maintain they would fail - No gmail apps. No slides. No voice. A "nothing but search" Google would make unimaginable amounts of money, but it would only be clicks. Quick impressions, that don't generate the revenue Google stockholders now depends on.
The clicks themselves should be enough. My mind explodes at the concept of counting Google's click-thru revenue; thank god for 64-bit CPUs! As the world's finest data-mining corporation which {likely, obviously, as proven in court} funnels untold data to `todaysTLA {}` they have show time and time again, they care not for their free-tier customers, employees or paying "customers". The amount you pay pales in comparison to how much the revenue stream is from `{data mining data points for gmail, android etc}, of course they are going to monetize you. The massive income increase and the thankful government's soft-hand approach is the underlying motivator. The amazing ability of Google's lawyers to keep the vast majority of the current anti-trust trial relatively hidden screams of influence.
This being said, who do we turn to? Who's the stalwart, effective and visible protector of the internet now? Obviously not firefox, gnu, debian or mullvad. Where is their a major-league player that can take us back to the internet of old, the internet of a useful GeoCities page? I use Firefox on every device I own. I'd cross-compile before I go to Chrome, but they don't just own client-side-internet, do they?
The internet before capitalism was a wonderful thing, but we had a problem - someone eventually pays. Someone eventually pays for everything - email, www, gopher, newsgroups, ftp. Even today, at some point, you realize "the cloud" is just someone else's machine, which they pay for. Universities fronted the bill for years, but quickly bowed out.
Maybe one day we will reach a point that a `cloud_server {4-core arm cpu, 4GB ram, 40GB disk};` is so cheap as to be offered for free. Until that day, the internet is for those who pay in either money or information. I do not agree with the way TLAs work the system. I think the google tradeoff is bad. I understand that my ability to browse www.mario64speedruns.com depends greatly on if I trigger a captcha through Cloud{Flare,Front}, based mostly on my ad-blocking.
And even once we reach the promised land of free 4/4/40, it will only survive because of actual, paying, CC-on-file customers. The sooner we come to "horrible acceptance", where we realize the free-love-1972 isn't the world we live in, the better. It will quicken the people a thousand times smarter than me figuring out a way to keep 1% of the web free.
None sucks; better than none sucks less; therefore 1% is amazing,