Apple defends Google search deal in court: 'There wasn't a valid alternative'

The valid alternative is to use a dutch auction.

Can you imagine the US Treasury saying "Um, we made a deal with Blackrock and they bought all our treasuries. It's an exclusive deal and we're not letting anyone else buy treasuries now. Oh and p.s. the price is secret."

Apple cares about user privacy.

They care about making money from it --- to the tune of about $20 billion a year. This is what their deal with the world's largest privacy invader really means to them.