The whole thing is a worthless Alibaba ripoff now.
That seems the most likely reason. I am sure there are services to automate these kind of blackhat actions.
> "(b) using their inside access to Amazon’s network to suspend competitors’ 3P accounts; and (c) providing consultants with information about Amazon’s internal algorithms, which allowed the consultants to flood competitors’ product listings with fictitious negative product reviews."
https://www.justice.gov/usao-wdwa/pr/six-indicted-connection...
There's another thing where well known brands will hire a company like https://amazzia.com/brand-protection-2022/ for "brand integrity." In reality, what this means is that they monitor Amazon for listings of the brand's products that violate the brand's Minimum Advertised Price policy and then report them a bunch of times as counterfeits or contact some Amazon employee they have a (potentially corrupt) relationship with.