The mutton industry needs influencers, then. Or maybe a name change. In 1959, a packing company in Auckland came up with the name "kiwi fruit" for Chinese gooseberry.[1] That turned the market around.
It's also hard to get rabbit in the US.
It's also hard to get rabbit in the US.
For lamb/mutton all I can think of is a Seinfeld reference: "Salad's got nuttin' on this mutton"
I'm actually surprised the article didn't reference it.
It's already French, which rules that out (thanks for nothing, Normans!) Maybe Spanish? Añojo? That sounds kinda nice. Like añejo tequila.
I agree too, we are one marketing campaign and health fad away from mainstreaming something like mutton or rabbit.
Rabbit: The Other Other White Meat