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Comment by skilled | Hacker News Reader

Maybe interesting to some, but during the recent Google updates (core and "helpful"), Amazon had more than $100M of search traffic value wiped out,

https://i.imgur.com/5HpZT6Z.jpg

Google absolutely launched a nuke at Amazon.

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Is it a meaningful volume for Amazon at all? I thought the majority of US/EU customers begin their search from Amazon and just skip Google when it comes to shopping.

I would say yes, for first-time customers for sure it is significant.

Where did that chart come from?

Ahrefs. It’s basically a backend UI for how Google rankings change over time for the entire web.

Fascinating, thank you. I haven't been in the SEO space for a while, so I haven't seen all the fancy tools. Appreciate the info.

Well that depends on how many people still use Google to search for products, and how many go directly to Amazon...

And nuked affiliate sites that promoted Amazon links primarily, wild.

> ... during the recent Google updates (core and "helpful")...

What were those updates exactly?

https://status.search.google.com/incidents/nBtYtBeex4GYBbdDS...

https://status.search.google.com/incidents/53diuQvcEsgzqXTPB...

Thanks. For others like me not in the SEO world, extracted below the links for what "core updates" [0] and "helpful content updates" [1] are, according to Google.

[0] https://developers.google.com/search/updates/core-updates

[1] https://developers.google.com/search/updates/helpful-content...

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