The author is talking about a fairly “classic” approach. I was a hiring manager for a long time, and had a similar (but more flexible) worldview. It may not age well.
I personally think that being able to leverage AI tools will be an important skillset, in the future, and would not disqualify AI submissions, right off the bat (but maybe not consider them a “leg up,” either). They will just be part of the landscape, going forward. A lot of “classic” résumé advice isn’t really much better than what ChatGPT will provide, anyway. For example, he rails against “Buzzword Bingo.” I hate that, too, but it is also a “classic” CV technique, and many professional submissions will be absolutely packed with jargon.
I just think that there isn’t any way to avoid having to dedicate some real time and effort to screening applicants. In my case, it was something that I took very seriously. I had to fight like crazy to get headcount, and I was hiring pretty high-functioning people for a small, rather “elite” team. I really can’t relate to having to sort through hundreds of CVs of folks right out of school.
The second type are the roles where you just need someone that passes the minimum bar, good enough will do.
Problem is, everyone thinks that their role, their company, can only operate with the first type, where really most of them are the second type.
Like I said, I can't relate to the other type, but that doesn't make it any less valid. It's just my personal journey.
AI doesn’t help because if you can articulate your genuine motivation as a prompt for an AI, you should just use the prompt as the cover letter which will be a lot more effective than using the AI-generated letter, as the AI will muddy your authentic motivation and diminish its impact.
Because that's realistically like 80% of the motivation for most job/candidate pairings. In my case the remainder is usually like 15% "and it doesn't require selling my immortal soul to the devil" and 5% "your tech/problem is vaguely interesting".
Given the above, I feel like a typical cover letter is really an exercise in spin.
Also, almost no-one is motivated so purely by money that they are equally interested in all jobs that pay the same. You can probably think of some reason why you would want to work at company X as opposed to any other number of other companies that may be offering similarly-paying roles.
It really depends on the market. Sometimes there are great looking companies that you really would like to support because they somehow seem awesome to you. But you don’t always have that luxury.
> A cover letter is also supposed to explain why the company should want you to work for them.
For the generic cover letter that’s a reasonable thing to focus on. I’ve seen plenty of application forms that specifically ask the “why do you want to work for us” question (or even worse: “why do you want to work for us rather than our competitors?” which is even harder to answer, especially if it’s a tiny startup you’ve first heard of by reading their job post on LinkedIn).
Not if you word it like that.
>I’ve seen plenty of application forms that specifically ask the “why do you want to work for us” question
That's what I'm saying. That's the formal question posed, but you can easily answer it by explaining why you'd be good at the role. "I want to work at X because I believe that I could make a significant contribution to Y given my Z skills".
Money. I want money. That's the reason I am applying to your job offer. I found a job offer that meets my skillset and I applied to it because I want an income.
But this isn't what you expect me to write, is it? You want something more, so I'm going to bullshit you so I can get the job that will allow me to get money
But what does the potential employer get out of the deal?
- data is in the database
- get data from the database using ORM solution
- pull stuff from Backend (from Frontend), using REST/Graphql
- display it in a nice way using whatever the du-jour styling solution they picked.
This isn't rocket science. Do I really have to make some BS about why I'm "excited" about this company or industry in the cover letter.
Look at the number of applicants at a linked job posting. It's usually high 3 digit numbers, sometimes 4 digits.
Are they really going to read all this flowery cover letters about how you feel about their company.
I've generally had more luck making a small number of applications with a short but carefully considered cover letter. It can just be a few sentences. Sometimes people think they need to spam applications because most of their applications are rejected; but in fact most of their applications are rejected because they're generic application spam.
A cover letter can be the least bullshitty part of an application (at least if you are applying to a small or medium sized company). You can truthfully explain why you are interested in the role and why you might be good at it.