Pressure vessel scaling laws say that all cylinders have the same mass efficiency, and making long thin cylinders is easier than making short squat cylinders.
Or, to put it a different way, NiMH batteries require a large interior surface area, and so the square/cube law forces them to look longer and thinner as they get larger.
> Nickel-hydrogen batteries look and work unlike any other battery. They consist of a stack of electrodes inside a pressurized gas tank. The cathode is nickel hydroxide while the anode is hydrogen. When the battery is charging, a catalytic reaction generates hydrogen gas. During discharge, the hydrogen oxidizes and converts back to water.
See this diagram: https://en.wikipedia.org/wiki/File:Nickel-hydrogen_battery_N...