I also wonder how Apple (& Google) is going be able to provide this for free? I would love to be fly in the meetings they have about this, imagine all the innovators dilemma like discussions they'd be forced to have (we have to do this vs this will eat up our margins).
This might be a little out there but I think Apple is making the correct move in letting the dust settle. Similar to how Zuckerberg burned $20 billion dollars for Apple to come out with Vision Pro, I see something similar playing out with Llama. Although this a low conviction take because software is Facebooks ballgame (hardware not so much).