In the same way they did mortgages. The people who built the houses that were sold to people who couldnt afford them, were also standing around scratching their head.
Its a joke because there is an upper limit to what the world can offer for content. Only the finance robots who run these companies believe it doesnt matter.
After all this time, Netflix hasnt been able to get more than 200-250 million subscribers, even though Startups and CEOs love to bray about how the internet is full of billions of people, just waiting to hand over their cash. The truth is vast ocean of people dont have cash.
And now the market capture phase is complete. The people who can pay, have already been corralled into pens and are milked everyday. The finance class then turns their attention to milking the "subprime" crowd. Give them credit cards. Get the advertisers involved. Reduce the VFX, content creation, animation budgets, layoff those self important expensive engineers.
Such a system doesn't generate software quality beyond a point, cuz it doesn't need it. In a few years Netflix will look like Yahoo.
Tech and Content do not run the world. Finance does. Sooner or later into the ground. Cause the goal of milking cows hits an upper limit.