Weebly's SnapAds: Survival Of The Fittest Meets Madison Avenue
techcrunch.com
techcrunch.com
My idea was to make a javascript library which when included would automatically analyze the page structure and make the pages adaptive without much of an effort from the developer. The only thing here is that heavy javascript processing would be required to modify pages on the fly. Or, this can also be done on the backend but that would require templatizing existing websites (which could further slow down adoption of this technique).
Any thoughts?
Or read John Resig's (JQuery) nice intro: http://ejohn.org/blog/genetic-ab-testing-with-javascript/
I really do want to make this into an open-source project for everyone. There a lot of cool optimizations you could do with a web page once a goal has been defined. If you are interested, could you post something at least indicating your support on John's blog? I think it will be the de facto place to discuss the open-sourcing of Genetify.
Headlines? The images that accompany news stories?
Let me know if there is any interest -- I'd like to open-source the project.
once done right, it can efficiently optimize millions of permutations with millions of ad impressions (<2000 clicks). more permutations means more chance for improvement, and this just isn't possible with a simple a/b testing solution.
Slightly off-topic...Just over three years ago I came up with names for my future products that all started with Snap. Only SnapLeague made it anywhere. But I still have other domains. I wish I hadn't named it like that though because Snap as a prefix and suffix is getting overdone now. Makes me wonder if I should rename an upcoming product to something other than what I had planned.
e.g. http://www.rightmedia.com/solutions/ad-server/
Then there are the folks doing personalized dynamic text/etc on ads, e.g:
http://mediaplex.co.uk/dynamic_messaging.shtml http://advertising.yahoo.com/marketing/smartads/
smartads is also a very different product, very focused on offer optimization, with a rigid system that doesn't expand well beyond the specific verticals they've created templates for. most players in this space have fairly limited optimization abilities, ie a/b testing, which does not scale up.