I had the same reaction. There is a blog post that mentions iand from dangerous prototypes is involved. There are posts from Dangerous prototypes on Twitter discussing the board. It seems like a case of focusing on the hardware instead of the marketing.
Looks like a ripoff with the "DANGER Prototyping In Progress" logo. A forum with only one poster, text that reads like it's AI-generated...
Ian has said the old 15-year-old site is so archaic he didn't want to work with it anymore. And buspirate.com is a better domain name. The web site has a lot of information on it. I spend an hour reading about the new development on Bus Pirate. For instance, the section on test probes was very interesting.
You can buy prototypes from dirtypcbs.com (Dangerous Prototypes outlet)