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Can you currently do in-app purchases on the Mac App Store? That was my first thought as well.

Yes. You can. However, I would much prefer the world Wil describes over a world with in-app purchases.

I would much rather pay the 20$ or whatever to upgrade my software, than be nickel and dimed all over the place.

I agree on the nickel and dimeing, but that is a matter of implementation.

Imagine In-app purchase options for options X, Y, an Z, $0.99 each. I only use X, so I'm only going to buy that. You use all the features though, so the developer provides an In-App option for all three features for $1.99.

Still feel nickel and dimed?

Yes. To put it bluntly, when I see features priced that way it looks like artificial price inflation to get more money. Especially in software that already has a purchase price.

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