> * How often do you want to engage with this contact? and perhaps have a reminder "you usually call X person every Friday around 6pm, it is now 6pm"

> * What kind of ambitions do you have with this contact? pop a reminder/message: "did you manage to establish phase 5- "ask Mary out for a date"?"

> * Knowledge base a la IMDB on the bio: spouse, siblings, birthday, etc.