You missed everything in the article.

The key to his success was to Get Started.

It wasn't an arrow indicator that brought him success. That was a trivial toy. But having gotten started, he was now able to identify the next step amd the next step that lead to Black Magic being a twitter analytics tool. He would never have planned to build the end product from sitting on his couch back in the beginning. It was only after taking the first step, then a few more, and gaining the perspective of a new vantage point that he was able to make such good progress.

Get off the couch and get started is the first key. The second is to keep going and not to stop. That's it, that's the whole secret to getting rich.

Now read his story with those two points in mind