I don't like traditional business approach

The thing is, I don't like the most people are approaching the business. Something like, follow this steps, research the internet (everything is the same most of the time), this is way you should do it, etc.

On the other hand, it's really difficult to pave your own path. It's really hard, and you loose motivation after few months.

What's your opinion on this topic? Is it ok to follow some 'rules' which is something most people do, or is it better to create your own path?