Unity Overhauls Controversial Price Hike After Game Developers Revolt

I think the most important issue they've failed to address is that they haven't fixed the license they edited earlier this year. The edits changed the license to allow for retroactive changes to pricing.

The new fees seem mostly reasonable especially as a non-retroactive offer (though new engagement sounds like an annoyance to keep track of from the developer end), but they haven't given anyone any kind of legal guarantee or feeling of safety, other than their word. And their word isn't worth anything anymore, nobody is going to trust unity for a long time.

Walking back the retroactivity of the license and keeping things as they are for existing projects is huge. Long term though, they've really harmed their brand. I think most people are planning the exit barring huge changes to leadership. Creating a TOS addressing the last time this happened, then getting rid of that TOS anyway makes using Unity in the future a huge business risk.

I'm sure this was entirely intentional.

They announce changes to pricing that vastly exceed what people would reasonably expect and have the internet outrage for a couple weeks so Unity can pull a "we listened to our users!" and roll back their changes to what they actually wanted.

Do they not realize the damage is done

They apparently can't back down completely. The Elon inspired ceo really wants that installation counting in there. It's despicable. You don't pay car companies extra fees if the car gets additional/new drivers. You get the revenue on the initial sale. If this is not enough you need to increase margins and make a better compelling product.

Apparently there will be proprietary software that is going to count installations (.....) but for now according to Bloomberg unity customers need to self report.

[dupe]