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Not to mention GOOGLE

Back in 2000/1, I had such trouble taking them seriously, with that name and that colourful logo, I was like, whuuuut? But then I started using it and obviously it was miles ahead of everything else. That taught me a good lesson on whether you need a clever brand name or not. The product makes the brand name, not the other way around.

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I had a colleague back then who used to chortle “go ogle” every time google was discussed. The debate would usually be Altavista vs Yahoo.

(These days he would probably get reported to HR.)

It took me some time to convince myself (and a visit to Wikipedia) to tread Kioxia as a proper brand.

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