https://variety.com/2022/tv/news/lord-of-the-rings-ratings-r...

The obvious caveat to this being that we don't know how Amazon collect this data or if it's even accurate in any way. Furthermore, even if it has been viewed a lot, that could just be a result of Amazon putting it on the homepage of the app/webpage (which would make it easy to play accidentally) and autoplaying it after finishing other Prime Video content.