Why Draw Something Is A Hit
bonobolabs.com
bonobolabs.com
Finally, I'd add that the game has a few annoyances. For example, the popup requesting you to rate the game in the app store can't be ignored. You must either rate the game, or postpone doing so. I also lost all of my purchased colors after an update. Clearly they're having growing pains, but my enthusiasm is waning.
I believe there's a skip button? Never tried pushing it, though.
You can "pass" during drawing 2, but that ends the game (streak) between you and player 2.
And though the streak doesn't really matter, it means that, no, you can't really 'skip' watching the other player's drawing stroke-by-stroke. You can only choose to stop playing.
Not allowing someone to skip to the final drawing when they do want to play but can't guess the answer yet is a feature, not a bug. It allows new strategies, like drawing a series of states to show a change. It also gives you a sense of the other person, it's a big part of the fun sense of communication that you get with the game.
A skip button, if added, would be widely used and make the game worse.
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1. Watching friends screw up is fun
This is genius. Draw Something combines the benefits of asynchronous gameplay (easier to play with friends instead of strangers because they don’t have to be online) with the benefits of synchronous gameplay: watching the action in quasi-realtime. Watching your friends painfully draw a crude Tom Hanks stroke-by-stroke is just good ol’ fashioned fun. Even better, this acts as an indirect communication channel for users to write messages and clear the screen before starting the actual drawing.
2. There isn’t a freaking back button
When you tap on a game to have a turn, there is literally no way back. You are forced to complete the turn before you can view your other games. Given most players have a lot of games on the go, they are keen to get back to the home screen and see who is ready to play. If you play Words With Friends, how many times have you tapped on a game, not thought of a move then tapped back to try another game? Draw Something forces you through the turn which keeps the whole machine ticking over faster.
3. Play for seconds or hours
The amount of time you want to dedicate to playing is completely variable. If you are waiting in a queue you can spend 10 seconds drawing a quick move on a single game. If you really want to knuckle down, you can slave over every pixel for 20 games and spend hours playing it. This is vital for a mobile casual game to fit into all sorts of time-killing / entertainment situations.
4. Natural encouragement to start new games
You just finish 5 moves and are waiting on everyone to have their turn…what do you do? Start another game of course! Why wouldn’t you when you can see all those other fun Facebook friends are ready to play?
5. Cooperative playing where scoring actually doesn’t matter
Most game developers spend a huge amount of time trying to tune scoring systems and get the balance right. In Draw Something it’s all kinda a bit vague…and that’s a good thing. If you are really into scores, you can dive into it. Most regular players just have fun guessing drawings from their friends (and maybe getting a decent streak). You are essentially working together, which can be a lot less intimidating for people who are worried about not being good at games.
6. Virtual ice breaker with Facebook crushes
Seriously, don’t tell me you didn’t start a sneaky game with that guy/gal you don’t really know but thought “why not”. Given the tight Facebook integration, it makes it socially acceptable to start a game with someone on the outer edge of your social circle. Because there isn’t a chat option, it forces you to communicate purely through drawing which can be far less awkward.
7. Words are taken from pop culture
Rather than just ripping a bunch of words straight from the dictionary…you end up drawing things like Lady Gaga or Dubstep. Far more stimulating!
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Additionally, the reverse is interesting and fun as well: it is kind of fun to see your friends guess the word in realtime. This way, you get to see what clue in the drawing finally made it click for your partner.
But the point is that forcing you to play the next turn in the round instead of picking another game acts to perpetuate engagement very effectively.
EDIT: something else occurs to me too. When you are presented with a list of words to draw, you have the option to "bomb" the list and get new words. As I mentioned, if you force quit the app at this point, and come back to that round, you will be offered different words, for free (definitely an exploit if you are patient enough to go through the process of force-quitting and restarting). I guess putting a back button on this screen would pretty much obviate the need for the "bomb" button, and would directly impact their bottom line since people wouldn't have as many opportunities to use their bombs. I have a suspicion that that's the reason there is no back button...the fact that it doesn't give players a chance to back out and keeps them a little more engaged it probably just a happy side effect.
Minor quibble, I know, but it does seem odd that you get new choices just by quitting when they really want you to pay for them.
(edit: Ugh, and Draw Something apparently has a "choose a username" feature, rather than using your name from Game Center or allowing multiple people to have the same username, so of course someone chose my username, because they knew it would cause a lot of people to try to play games with them.)
http://www.quora.com/Draw-Something/What-did-Draw-Something-...
Daryl - bonobo +1