"If you’re building an AI native product, your primary goal is getting off of OpenAI as soon as you possibly can."

Right now you essentially have:

Customer -> business -> open-ai -> microsoft_azure

Where-as many companies don't have this extra middle-man like this now -- they are more used to this type of situation:

Customer -> business -> microsoft_azure

Hmm.. :-) seems like microsoft just absorbing the tech of open_ai into a set of models that you can use / train on etc into azure proper and forget about the middle man is likely the end game here.