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> It's about people, and the people are on Facebook.

Google arguably has more users than Facebook.

That's like comparing an intersection with a parking garage.

SPOT on!

True, but there are ads at both the intersection and parking lots. Not sure which has a higher premium though.

It is easier to build a parking garage next to an intersection than an intersection next to a parking garage.

I think what he meant was that the majority of people on social networks are 'socializing' on Facebook.