exactly what I came here to say.. What happened to all the virtual buttons? Whoever currently had a dress keeps it and those who didn't ended up with nothing? Or did she pay them out for their buttons?

'She says the site was so beloved in Australia that women still email her asking when it will be back up, “I’ve proven the model in Oz."' If it was proven in Australia, why shut it down? Did she need to shut it down for investors to take a look? Is there some YC criteria that wont let you have a successful product already?