There is one 'good' aspect I can see.

Nearly all worthless trash games on steam, those that need more resources than anything else, those where you easily get stuck, those with generally no gameplay. Shine a very bad light at unity.

A unity splash screen is and always was a sign that the game might won't work on my setup.

Maybe this will drive away all these shitty games. That's definitely mostly just good for the brand, but IMO kinda necessary as the brand stands for shitty games for some.