Amazon has 2040 as a target, not sure if that says they're being more honest or it's because they deal more in physical products. https://sustainability.aboutamazon.com/climate-solutions
https://newclimate.org/news/reaction-apple-unveils-its-first...
> *Apple is one of very few companies* assessed in the Corporate Climate Responsibility Monitor (CCRM, published February 2023) to have set and be implementing reasonably ambitious medium-term emission reduction targets.
> *Apple could stand out as a role model for various aspects of its climate strategy* without the exaggerating claims that let it down. Apple’s GHG emission reduction targets are relatively strong, it has one of the highest quality strategies in the industry for the procurement of renewable electricity for its own operations, and we see that the company is taken meaningful measures to extend the lifetime of its products.
https://newclimate.org/sites/default/files/2023-02/CCRM23_Fi...
> And neither is any other device maker. This industry is full of "feel good" messaging, but generates 50 million metric tons of e-waste each year.
And with my links it shows that these companies are doing feel-good messaging. I just thought I would call them out specifically.
The link in the article goes in depth on how far it is from sustainability for one part of their operation, despite trying harder than most https://frame.work/sustainability
It's not apples and oranges though. They are both about sustainability. https://3egroup.com.au/news-insights/coming-to-terms-with-su...
Admitting that they're not where they want to be, and presenting the results of a commissioned study that shows that, is more transparent than most other companies would ever be. I do actually believe that Framework will try to get their sustainability numbers better over time.