I don't read the news or social media, so it's bizarre to me when someone tries to divert a basic human concern into a political agenda. Mental health is important no matter what political spectrum you're on, and treatment isn't political, it's healthcare.
Not that Wikipedia is authoritative or anything but it seems to meet their definition. https://en.wikipedia.org/wiki/Social_media
"The personal is political." It's a phrase originating in second-wave feminism and continuing onwards in current cultural issues.
Why (ethically) would a political agenda be based on anything else?
And healthcare is NEVER politicized.
So if you're not a conservative who's picked this up as a thing to push forward your career with, you can't "not politicize" it because once something is politicized you can't put it back in the jar.
EDIT: And if those politicians, however disingenuous, are successful in politicizing it... well doesn't that just mean it resonates with a lot of people and then the left should talk about it because it's important to people?