Or that a store would put it's vanilla ice cream in a separate case in the front and all it's other flavors in another in the back, instead of putting all it's frozen foods together in the same area for logistical reasons.
My local grocery store has a selection of ice creams in an end-cap cooler at the face of an aisle. The complete frozen goodies selection is down at the back end of the store. I almost always snag what I want from the up front cooler rather than making the trek to the back.
Plus the hand-held frozen goodies, like ice cream truck fare, are usually in their own cooler separately from the big stuff.