Leaky (YC S11) Relaunches with Real-Time Price Updates
techcrunch.com
techcrunch.com
I got my policy through an independent agent that came recommended by a relative. They set me up with Travelers for my home and car. My auto policy for a 2009 Nissan Altima with comprehensive and collision coverage is only $800 per year. The lowest quote from Leaky was about $650 per 6 months, or $1300 per year.
I've looked through the actual policy documents for my coverage and the limits all look the same as when I was with Geico paying twice as much. Now I wonder if I'll find out there's some kind of mistake and I'm not actually covered if I get into an accident. The discount for having multiple policies with the same company is usually 10%, so that doesn't explain the 60% difference.
There might also be discounts for home owners insurance, good grades, etc. that could be in effect.
It would be nice if you integrated with CarWoo, so while I search for my car I can see how my insurance will change.
if they agreed on a naming convention for their forms elements so autocomplete would work on all sites, they would take out every agregator out of business.
They are still doing something that insurance companies care enough about to shut them down over.
As far as just being an affiliate site, you seem to overlook the fact that there is currently no way for consumers to price-compare different insurance companies without going through an agent. This is huge and I'm willing to bet they're hard at work on expanding into the even more lucrative homeowners insurance space as well.
Opportunity for someone for sure.
One key point here is 'better' as well- not just cheaper. If the insurer is likely to triple my premium after a claim, and another would only increase it by 10%, then I'd rather have the latter.
Kinda like Hipmunk- not just about the flight price purely, but the agony involved in flying that trip. No use on saving $5 on a ticket, only to need to spend 12 hours and 3 meals in an airport on layover, or stuck at an airport that will always leave me stranded with cancelations.
I doubt this is a 300 billion dollar business (it isn't), but I can only imagine there's enough money in this to employ a few dozen people and make real money.
Dealers hate Geico extended warranty. They try very hard to not let you talk to the Geico rep, because they want to sell you an outrageously priced extended warranty.
I had a bad experience with a Nissan Sentar (motor went at 90 k miles) and was looking into extended warranty for my next new car purchase. The Dealer tried to add the new car to my Geico policy without me talking to the Geico rep. Geico will not insure a vehicle with out talking to the owner. I ended up driving the car (2011 Chevy Cruze) off the lot without insurance (very long story).
Normal price comparison sites make a ton of money.. why? because they dominate the search results. Makes sense.. hard to make a brand out of something that sounds boring like comparing prices. Yet I think Leaky is betting the brand will attract users.
And if they do acknowledge they'll need search engine visitors, then that's a huge risk because 1 penalty and they're dead. And where's the "thick" content? Google frowns upon any site that looks like thin content.
Second, this is insurance. Noone's gonna compare prices regularly, like they do with regular purchases. It's not like airline tickets where people buy them 3-4 times a year either. It sounds like something someone would use once, then forget for a long time.
While many people (I don't know if most people) buy more plane tickets than they do insurance, when it comes to commission, the insurance market is more lucrative than the airline ticket market. Airlines pay very little for every ticket sold.
If Google does it's job right (which I agree it doesn't always do) than if Leaky is the best online insurance comparison site than it will be the first result for that search term. I don't think Leaky should be worrying about this at the moment. The way the site currently works is how most visitors would want it to work, clean, fast and intuitive.
Also, google "TeachStreet Panda". This was a site you could've said the same thing. "No way they should be penalized"... they went out of business after Panda because Google deemed their content to be non-valuable even though it filled a need.
Anyway, I get what Leaky is going through and also the need for a product like theirs in the industry.
I used to run sites like these and it was frustrating because there isn't much you can to differentiate yourself from the competition.
Plug in your particulars (house/room sq. footage, number of rooms, number of doors and windows, if it's on a hill, the acreage of your yard, soil type, etc.) and have companies compete on services ranging from exterior painting to mowing and tree planting to powerwashing to deck work to carpet shampooing.
No estimates, no (total) surprises, no upcharge. Do work, pay bill (or release escrow hold),happy home.
I submit my insurance profile/needs (cars, bikes, boats, RVs, home, life, disability and umbrella). Your service checks for a combination deal every month and emails me if a better deal is out there.
I buy insurance for many things and auto is only one of them. Usually I use the same company for all/most policies because of the combination discounts and the less hassle in dealing with multiple companies.
Now I know! Usually there is some sanctioned way to get at the data that you're scraping, but it's impossibly expensive. Looking at you, ATPCO... (raw airline fare data)
Kudos to these guys for sticking with their idea and finding another way to feed it data!
This happens infrequently, unpredictably and, sometimes, for short periods of time. Real shoppers are probably still better off going direct.
It allows you to probe the black-box and see what comes out the other end. For example, I would be saying a lot of money if I were a married 60 year old woman called Mary. But I guess we all knew that!
doesn't help that they were $1.300+ off real quotes either.