10$ joining fees and a 3.5% markup on adding funds is the current business plan.
We'll observe customer usage over the next 3-6 months and figure out if fixed fee subscriptions can be cheaper.
> Also how did you build a legal structure to allow this ?
We've partnered with Transcorp International Limited to operate the Cheq app in India. They are an RBI approved AD2 and PPI license holder. Customer funds are parked in an escrow account with them until utilized via the UPI network.
This is also why Cheq physical verification can happen only at Transcorp branches currently.
You can think of Cheq as a technology platform using Transcorp as our banking partner.
Or Transcorp, as a financial services firm, using Cheq as its technology partner.