Migrating from Unity to Other Game Engines
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Instead, Unity merged with IronSource, another mobile ads company.
Unity is no longer focused on selling their engine. It's a vehicle to help sell more ads.
John Riccitiello, the guy who ran EA into the ground before he joined Unity as the CEO, is pretty open about this. [1]
[1] https://www.pocketgamer.biz/interview/79190/unity-ironsource...
They seemed very desperate when they tried to “buy” Unity last year (they were really actually asking Unity to buy them)
> John Riccitiello, the guy who ran EA into the ground
So that explains it. His CV's opening line must be something like "Hacker, philanthropist, love running businesses to the ground. If you want to bring about EOL to your company, look no further."
I think he ran a tennis ball factory before EA. He really has no background in tech..