In addition to the massive benefit of running browser-sandboxed, web apps are also:
1. Easier to start and stop (open/close a tab)
2. Less permanent (clear your browser's local storage and no data is left to stagnate on your hard drive)
3. Portable - no installation required
4. Cross-platform by nature of being a website
And you're totally right about companies pushing desktop apps because they're more invasive. It's outrageous that a desktop app can access virtually anything on your system in a totally opaque way.
Desktop computing needs a massive push towards finely-grained privacy/security controls in a similar way to how browsers work.