Lichess: Block Ads and Trackers
lichess.org
lichess.org
My favorite part of Lichess is their open financials. Check it out: https://docs.google.com/spreadsheets/d/1Si3PMUJGR9KrpE5lngSk...
If you want to know the exact amount to donate to offset your gameplay - you can actually do that.
Also, the reality of trying is probably gonna suck super hard and require work and focus beyond what most people would ever be willing to do.
But it sure is easy to imagine how great it could be.
He pays himself a fairly low salary for the work he is putting in.
So far France has given us exactly 0 euros and 0 cents, but has required us to hire and pay an accounting company to certify our books due to the level of donations we're receiving.
We could maybe argue that being allowed to exist as a non-profit is something France deserves kudos for, if you're in a good mood.
In this case even only paying the main dev a US wage would be more than the taxes on everything.
How many US people who run non profits end up with a “major health event” and have to beg for donations for surgery or something?
While the EU people running non profits just… go to the doctor when they’re sick…
We're paying taxes on our employees, they're paid like regular French employees and therefore the employer is taxed accordingly. This is not income tax on our donations or swag sales.
I would prefer if the non-profit in France were "employer-taxed" less than for-profit companies, but no one seems to care.
>Their resources would go further if they left.
So, what, say "thanks for the funding that got us started, we're off to fill our pockets somewhere else now"?
If we must anthropomorphize them anyways, then they have paid back in taxes many times more than they were given to start. Any such "implicit" debt was long since paid, so they could move with a clear conscience.
How much money were they given to start? I looked around for the numbers but I couldn't find it, but seems you were able to, could you share the full number you found?
No, because they would have to pay on the open market for the things those taxes provide for. The tax they’re paying is insignificant compared to their costs.
You’ll note their developer costs are a fraction of what they would be in the US.
Also, we're a chess website with more than one million games per day, and some people like to cheat. We're classifying "fair play and anti-cheating" as "moderation" in our expenses because the two are intertwined.
EDIT: I ask because I was once accused of smurfing (I'm only a casual player) in the chat during the endgame.
Sandbagging is related: deliberately losing to play people with lower ratings.
My next job paid $100k and had me working way way less, barely utilizing my skills. It was a bigger company that was very poorly managed. I spent more time there arguing about Jira points than actually developing anything. My skills and mental health deteoriated. It wasn't worth it.
Seems like Lichess hit that sweet spot of paying a livable wage (in a country where social services are actually a thing) while providing meaningful work on a passion project. Most developers aren't so lucky!
And then one has to consider value of social security provided when comparing with other countries. Health insurance, retirement funds, ...
We're self-hosting most of our infra on bare-metal, on the best price/quality hosting provider I know of (OVH). I doubt you could store ~1TB of metrics going back 4 or 5 years on fast NVMe storage for less than this in the cloud.
In contrast, I barely watch Youtube, so getting premium doesn't make sense and I know that everytime I get an ad Google is getting less money than what I'd need to bid to skip the ad. I'd like to be able to have a money pool to outbid ads that would be shown to me and get a decent experience instead.
People use lots of arguments on why to block ads and not subscribe at the same time.
2022: https://www.journal-officiel.gouv.fr/pages/associations-deta...
2021: https://www.journal-officiel.gouv.fr/pages/associations-deta...
The TL;DR is that donations so far exceed our expenses, thanks to the generosity of our userbase, and thanks to the hundreds of volunteers doing work for free.
uBlock is cutting off lichess.org's Fastly CDN resources without loss of function, but is otherwise silent. Conversely, uBlock, Ghostery, and PrivacyBadger light up my browser like a Christmas tree when I visit Chess.com.
Yet another reason to prefer Lichess.
Chess.com is, by all measures, the "default" chess application. But you still see active GMs and a huge playerbase surrounding Lichess, which enables them to actually have their very open structure + lack of annoying trackers as features worth peering into.
This is something I've never actually focused on but it's wild the amount of people I've installed AdBlock and ublock for who think it's something nefarious.
Practically, of course, it’s a different story.
Those are all practical arguments, but the point I'm making is that advertising doesn't have to be this way; it's the implementation that's the problem, not the theory.
I am a monthly Lichess donator, and you too can donate via https://lichess.org/patron
There’s an old perpetual chess podcast episode where he said he has never seen a single ad that was useful :-) Which is somewhat extreme and probably hyperbole but still his philosophy is loud and clear.
But on the web, advertising doesn’t stop at attention theft. Most web ads are agents of surveillance networks, and also are software running on your hardware. Neither we should tolerate.
In my ideal, advertising and marketing are about really understanding what the other party needs and finding a truly mutually beneficial agreement that actually generates value through exchange (A has X but values Y more highly, B has Y but values X more highly, simply by the act of exchange, value is generated).
I was even pro-tracking at one point because the more you know about people, the better you can understand their needs so the better you can offer them something they'll value. In the abstract, I still think there's something here. But it has to be done responsibly and with a user-before-profit mindset.
By contrast, ad companies have time and again proven themselves irresponsible with this information, e.g. selling it to shady groups.
There are ethical ways to go about it. In certain contexts, what people think of as advertising is really just information. It's totally fine to inform people when they ask for it.
When people open a store app, it's because they want to see products. There's no ethical conflict when the store app does what people want it to do. What's unethical is the constant product spam when people are trying to do anything else.
Ads are only good for things with broad appeal like that.
I agree that it could be posted somewhere locally in the real world, and it may have been, but the interesting part is that I dont live in my hometown anymore, even though I travel there frequently. I live in another country, 4 hours away, so I would have never seen a real world ad. Only instagram and all the data they connected about me knew my ties to my hometown and my interest in the music hence they showed the ad.
I agree on all the stalking points and I dont like that they have all this data, but this one time it was useful, i can not deny that.
Is it? I wish online ads that make it through would target me well.
yes, I use adblockers and I opt out of data collection. But any old-school advertisement such as print, TV, billboard, and prospect ads feel more targeted / relevant to me and guide me to a sales funnel than online ads.
Yes, sure, you can, in some cases, plug in an external streaming device and, depending on the system, side step their incredibly abusive home screens full of ads and tracking. This might not be 100% possible on all devices. More importantly, you paid good money for a TV. You bought a TV, not a surveillance device and digital ad system to hang on your wall.
I am not one for heavy-handed government regulation, yet, this is so far out of control that it likely needs it.
The reason this is serious is because consumers have no control whatsoever. Also, most consumers have no idea what's going on. I have watch people innocently use home screens to search or click on things they don't know are ads. When you explain it to them, for the most part, they are incredulous. In a lot of cases they dismiss it with comebacks such as "you are just being paranoid", etc.
Companies like Vizio have introduced features where you get to upload your pictures to their servers to then share with others. Their TOS very clearly states they retain the right to effectively use those pictures as they see fit, including having employees look at them, and more. This is just crazy. People have no idea what is being done to them.
I highlight this because browsers on computers receive a lot of attention, while, TV's seem to be in this wild west mode where the manufacturers do anything they want with every update. Since you cannot install software to block anything, they are free to abuse and monitor your entire family as they please. This is wrong.
I doubt it. The profit margins on TVs are tiny, with some even negative with the hopes that the advertising revenues put them in the positive in the long run.
https://www.macrotrends.net/stocks/charts/VZIO/vizio-holding...
Maybe the high end OLED TVs from Sony/Samsung/LG that sell for $1,500+ earn some money, but otherwise, it is a pretty cutthroat business that is not likely to earn you any money. As evidenced by the fact that only a few companies even bother being in the business, with no new entrants.
HiSense TCL Vizio BenQ
Vizio has a 17% gross margin. Just because they mismanage their money doesn't mean I have to put up with their sob stories about not making $$.
Benq is qisda, and it is a very established ODM/OEM. They have a measly profit margin of 3%. But they also sell a lot of other electronics than just TVs.
Hisense has been selling TVs since the 1980s, and has a 6% profit margin, although I don’t know how trustworthy the Chinese financial figures are. But they also sell a lot of other non TV items.
TCL is relatively new, although they started LCDs more than 15 years ago. But again, they sell more than just TVs. They have the highest profit margin at 10.7%, assuming their numbers are correct.
Vizio seems like the best company to see how much selling TVs earns.
https://www.consumerreports.org/electronics-computers/tvs/tv...
>“For many years, TV making was limited to the few large consumer-electronics companies that could afford the investment,” says Paul Gagnon, senior research director for consumer devices at Omdia, a market research firm. But then it became easier to source components, which in turn increased competition and lowered pricing and profits. “For some brands,” he says, “the TV business here in the States was not profitable anymore.”
>Companies including JVC, Magnavox/Philips, and Toshiba exited the U.S. market, licensing or selling their brands to companies in China, Taiwan, and elsewhere looking to break into the U.S. market.
And gross margin is very relevant. Vizio is spending a lot of money either on general expenses, debt, administrative expenses etc. If you compare LG Display to Vizio, Vizio is spending 2x on Selling General and Administrative expenses. If they matched LG, that's an additional $130M in annual profits.
https://www.lgdisplay.com/eng/company/investment/finance
How do you know which expenses outside of gross profit are necessary and not necessary? You don’t, so all you can do is look at net income / profit margin trends across many years for many businesses. If they are all low, then that means there is not much juice to squeeze.
I personally use AdGuard in combination with Ghostery (but I also run PiHole, which I’m connected to all the time).
Adguard (which lichess lists on their site) has an iOS app also that can do Safari and DNS filtering as well.
Saying this downplays the invasiveness and threat. That's not the only purpose.
Who are the people behind AdGuard and why should I send them all my DNS lookups?
I think it's better to use Pi Hole instead.
Except for, you know, allowing those websites to exist in the first place? Ads and data are nothing but a form of payment, the gold or salt of the internet age.
The alternative to ads isn't no ads, it's paywalls and subscriptions. If ads didn't exist or weren't as accurate as they can be with invasive tracking, we'd have far less content out there, and most of the existing content would be locked behind paywalls, making search engines even more useless than they already are. There would be no free video hosting on Youtube, no free music on Spotify, no free educational resources for those who can't afford books, and calling your friends on another continent would still be a few dollars per minute. The internet would be a much sadder place even if you were rich, and almost completely inaccessible to you if you were poor (or a teenager without a bank account / a resident of a sanctioned country / an undocumented and unbanked immigrant.)
Ad Blocking is a "tragedy of the commons" problem, your internet experience is better if you do it than if you don't, but if 100% of users were to start successfully blocking ads everywhere, the experience for those same users would quickly degrade.
The web was supposed to have real web sites made by real humans who actually have something to say. Not all this worthless ad impression maximizing clickbait spam. Remember, people used to pay for servers just to make their texts available over the internet. No one paid them for it.
The internet would be different, yes. We'd probably see much less of a gold-rush than we've historically seen. I think it would still be just as much of a treasure in learning and communication as it is today though.
Most Wikipedia visitors use an ad-supported search engine to find articles. All that Wikipedia itself needs to do is to find the URL in their cache and send the pre-rendered HTML page. For many requests, there are no SQL queries to execute and there's no PHP Wikimedia code to run, it's just finding some HTML in a glorified key-value store. There's relatively little code to run and relatively little bandwidth required, so the cost-per-user isn't that high. There's also very little technical innovation, the core problem has been solved and the community is just adding more content. Same goes for HN and Stackoverflow.
Not all websites can operate that way. Search engines need lots of compute for indexing and search, and lots of developers to fight SEO spam. Not all searches can even be cached, "nearby Sushi restaurants" needs to return results based on your location etc. Social media websites spend a lot of money on moderation, and all their users are logged in, giving them far fewer opportunities for caching. Pushing a Taylor Swift tweet to all her followers in almost real time is definitely no small feat. Messaging apps need to deal with a lot of push notifications and a much higher proportion of writes to reads (when compared to Wikipedia), also moderation, fighting bots etc. Video and image hosting websites need much more bandwidth and storage (and possibly compute for transcoding), and those aren't free.
The non-profit, no ads, free-for-all model just doesn't work that well for this kind of platforms.
Because Google spends billions of dollars contorting and manipulating the entire internet ecosystem to only work with Google's model of the internet.
There are really simple solutions how the internet can be ad free and function much better than it does today in terms of serving information people. The internet is far, far worse due to the financial incentives involved
Taylor Swift could publish an RSS feed, or pay Twitter since it's basically a marketing channel for her. Messaging apps could have been p2p (and maybe ISPs would've had a reason to get ipv6 working since otherwise you'd hear "IM doesn't work on Cox" etc. Or maybe ISPs could provide federated chat gateways like they did with email). ISPs might bundle hosting (they used to), or Microsoft would have had a reason to have built Personal Web Server into something everyone uses today. Maybe people would share viral videos they liked on something like gnutella using magnet links from forums.
It might not work for companies trying to corral the entire world onto their platform, but maybe that model isn't very good.
Great. An alternative is an honest way to conduct business. We'll take it.
We could get rid of all that click-bait AI-generate crap and not waste everyone's time, among tons of other benefits.
You do realize Lichess is free has no adds / paywalls or subscription ?