The approach with a separate timeline for opened embeds on the side makes a lot of sense. If skype had media embeds it would be so much more useful but having them on the side takes it even further.
Can't wait until vox.io adds group chat. Then it's byebye skype for me.
have been trialing it for a few weeks and absolutely loving how much richer the experience is. can add really great content in, videos, music, maps, etc