I completely disagree that the benefits are huge.

I like laws that say we can opt out of and must consent to email marketing. It leaves companies freedom to implement however they want.

CCPA requires complete deletion, which isn't easy to achieve these days, of data that no one is using in an out of the way data store that otherwise wouldn't need to be touched.

It's just a lot of effort for no benefit. I think you should be allowed to tell a company not to use your information. You shouldn't be able to tell them how not to use it.