The background of someone with a DX background comes through! I will be looking into this a lot more.
Here are a few comments, notes, and questions:
* I like the focus on DX (especially compared to other OSS solutions) in your messaging here, and I think your hero messaging tells that story, but it isn't reinforced as much through the features/benefits section
* It seems like clickhouse is obviously a big piece of the tech here, which is an obvious choice, but from my experience with high data rate ingest, especially logs, you can run into issues at larger scale. Is that something you expect to give options around in open source? Or is the cloud backend a bit different where you can offer that scale without making open source so complex?
* I saw what is in OSS vs cloud and I think it is a reasonable way to segment, especially multi-tenancy, but do you see the split always being more management/security features? Or are you considering functional things? Especially with recent HashiCorp "fun" I think more and more it is useful to be open about what you think the split will be. Obviously that will evolve, but I think that sort of transparency is useful if you really want to grow the OSS side
* on OSS, I was surprised to see MIT license. This is full featured enough and stand alone enough that AGPL (for server components) seems like a good middle ground. This also gives some options for potentially a license for an "enterprise" edition, as I am certain there is a market for a modern APM that can run all in a customer environment
* On that note, I am curious what your target persona and GTM plan is looking like? This space is a a bit tricky IMHO, because small teams have so many options at okay price points, but the enterprise is such a difficult beast in switching costs. This looks pretty PLG focused atm, and I think for a first release it is impressive, but I am curious to know if you have more you are thinking to differentiate yourself in a pretty crowded space.
Once again, really impressive what you have here and I will be checking it out more. If you have any more questions, happy to answer in thread or my email is in profile.