This story about Steve Jobs is probably relevant:

I was sitting in Steve's office when Lynn Takahashi, Steve's assistant, announced Knuth's arrival. Steve bounced out of his chair, bounded over to the door and extended a welcoming hand.

"It's a pleasure to meet you, Professor Knuth," Steve said. "I've read all of your books."

"You're full of shit," Knuth responded.

(http://www.folklore.org/StoryView.py?project=Macintosh&s...)