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I'm happy with the way things turned out. Obviously can't disclose detail on our arrangement, but I'll say there was nothing scummy here. I just hope the MrBeast org can get to a phase where they have more time for planning out any video requiring technical integration.

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The 'struggle' and the lack of time is implicit in the entertainment value of watching what unfolds. I'd argue most of this type of content is specifically geared towards dramatising what should otherwise just be planned accordingly with a decent producer.

These folks are smarter than smart when it comes to gamifying the human psyche.

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