Sorry if I'm missing something here. Maybe it is just too obvious and doesn't need to be stated? Maybe. I don't know but I don't see how we can avoid the elephant in the room when we talk about cereals.

I'm talking about the total fertility rate and how people like me refuse to have any children because society refuses to pay us to have children.

I think millennials and younger people should continue to hold out and have fewer (preferably zero) children until we get a more favorable deal from society. Right now individual parents pay way too much of the cost to raise children. I think if we can lower TFR to about one or less for a decade or two, we can get a much better deal.

Back to the topic, I think it is worth asking if cereal consumption is down simply because we have fewer children eating cereal than before. Is that not possible? Do adults eat cereal every morning?